Evolution Expands Canadian Presence with Atlantic Lottery Partnership

Evolution, a leading B2B provider of live casino solutions, has entered the Atlantic Canadian market through a strategic partnership with Atlantic Lottery (AL). This agreement marks a significant expansion for Evolution, granting the company access to New Brunswick, Newfoundland & Labrador, and Nova Scotia. Through this partnership, Evolution’s cutting-edge gaming content, along with titles from partner studios NetEnt, Red Tiger, Big Time Gaming, and Nolimit City, will be made available to players via AL’s online platform.

Atlantic Lottery is the fifth Canadian provincial gaming organization to partner with Evolution, joining British Columbia Lottery Corporation (BCLC), Alberta Gaming, Liquor and Cannabis (AGLC), Ontario Lottery and Gaming Corporation (OLG), and Loto-Québec. This collaboration allows Evolution to complete its Canadian footprint by offering its products across all regulated provinces. With a combined population of approximately 2.5 million people, Atlantic Canada represents a valuable new market for Evolution as it continues to expand influence in North America.

Jacob Claesson, Chief Executive Officer of Evolution North America, expressed excitement over the new partnership: “We are beyond excited to partner with AL and expand Evolution’s presence into Atlantic Canada. This deal underlines Evolution’s commitment to innovation and market leadership, cementing our role as a trusted partner for regulated markets worldwide.”

Michael MacKinnon, Vice President of Product at Atlantic Lottery, also spoke highly of the partnership, stating, “We’re very happy to partner with market leaders Evolution to take advantage of their world-leading online casino content. As Atlantic Canada’s first choice for lottery and gambling, it’s a pleasure to be able to bring our players this exceptional content as we continue to expand and enhance our online offering.”

Through this partnership, Atlantic Lottery will feature various gaming titles from Evolution’s diverse portfolio, along with games from partner developers. Players across the three provinces will have access to some of the most popular live casino games in the industry, including content that combines traditional gaming with cutting-edge technological innovations. Evolution is known for its immersive live gaming experiences, which have been well-received globally and are designed to appeal to a wide range of player preferences.

Including titles from other Evolution-owned studios like NetEnt and Red Tiger adds further variety to Atlantic Lottery’s online offering. These studios deliver high-quality slot games and casino content, making Evolution’s package highly appealing to a broad demographic of players. From live dealer experiences to video slots, the partnership promises to enhance online gaming options for Atlantic Canadian players.

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This latest deal is part of Evolution’s larger strategy to solidify its presence in the growing North American gaming market. Canada has been a key focus for the company, with provincial markets often serving as launchpads for new Evolution offerings. For example, British Columbia Lottery Corporation (BCLC) was the first to launch Evolution’s popular Mega Ball game in North America, and Ontario recently became home to Evolution’s Lightning Storm through BetMGM Casino. Additionally, Evolution’s subsidiary, Ezugi, launched its live casino offering in Ontario earlier this year, marking another milestone in the company’s North American growth.

By entering Atlantic Canada, Evolution continues to build on its successful partnerships with provincial lotteries across the country. This latest agreement not only brings a wide variety of world-class casino content to Atlantic Canadian players but also cements Evolution’s role as a trusted provider of regulated gaming solutions in the region.

Source:

Evolution Enters Atlantic Canada Through Agreement with Atlantic Lottery, evolution.com, October 1, 2024.